Sharing and posting your content on more than just your website means more exposure. Creating
accounts on different social platforms will give users more ways to follow you, and find out what you are
up to. This will greatly increase your circle of followers, and over time, you’ll gain more followers for
your brand through social media, and traffic will follow through.
Quality for your brand
When people are reading through your content, they are developing an opinion on your brand, and are
seeing whether your content is enough to engage them. If they like what are reading, they’re more likely
to stick around to see what else will come about from your business. Also, if you’re lucky enough to have
your content published by external sources, chances are people will perceive you to be more of a more
trustworthy, reputable company.
I can see you…
With every new post you add to your blog, you must make sure that you use keywords or key phrases
for Google to index your page properly. Platforms such as Word Press have an SEO (search engine
optimization) tool that can help with allowing more people to view your page. The shorter and more
common the keyword or key phrase you use, the more likely your page will appear on the first page of a
Google search.
Top tip: Never make your keywords or key phrases too long, as your page will most likely not be seen by
anyone. Keep the keywords short and snappy. For example, if your post is talking about technology in
education, then keywords such as “education” will help you get close to that number one spot on
Google! Content marketing is cost-effective, and brings in better returns that the traditional marketing
methods. Yeah, the first few months may be a little bit slow but the next months after that, you’ll
definitely see growth. Then the next few months, you could see more growth.. And the few months aft-
You get the idea.
Content marketing is an effective way to get your brand out there. It’s cost-effective, safe and accessible
for literally everyone out there. So why not help your business out by giving content marketing a go! Not
sold yet? Check out this cool video that informs you a bit more and why your business should invest in
marketing strategies!